Who We Are

From One Little Dog To One Big Idea

When the amazing 20-year-old shelter rescue Fred passed away in 2010, he became the inspiration for Target Zero. Three million cats and dogs, just like Fred, are euthanized in shelters across the nation every year due to overcrowding and sickness. That’s not ok.

Target Zero launched in 2013, mentoring proven-to-work Best Practice strategies to shelter and animal welfare leaders in Fellow Communities across the US to help them get to zero euthanasia of all adoptable shelter animals. As of 2018, we'd mentored 18 communities to 'zero' with dozens more well on their way. For a deeper understanding of who we are, how we got started, and what we do, please take a look through our website or see this New York Times article about our work. Woof!


We prioritize honesty, truth and integrity above everything else.


We take accountability for our own decisions and actions.


We share equally in our successes and our failures.


We acknowledge and embrace our own fallibility; we strive to learn from each and every one of our inevitable mistakes.

The DNA of Target Zero

At Target Zero, we believe that creating the right culture is as important as implementing the right strategies. The values and principles that drive everything we do are as follows:

Values & Principles

We are independent thinkers who encourage a diversity of viewpoints in search of genuine truths.


 We take accountability for our own decisions and actions. We do what we say we’re going to do when we say we’re going to do it.